Forces Affecting Business Environment

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The business landscape is changing rapidly. Companies must continuously adapt to these changes in order to survive. As such, business managers must be responsive to these developments to protect the existence of their organization. These so-called changes maybe considered as threats or opportunities to the company.

Listed below are some of these forces that are changing the business setting.

  • Technological Innovations. Internet, microprocessors, automation, information hi-way, etc., these are some of the technological innovations penetrating the business community and affecting the way companies compete. For instance, more and more companies are focusing on online marketing models in selling their products and services. READ MORE

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