Management Online Articles

Image Soure Marketing practitioner must design strategies around these four P’s to achieve the ultimate goal of marketing which are: to satisfy the needs and wants of the customers; and to satisfy the profit needs of the company. To achieve these, the four elements must be blended or “mix” very well to achieve optimal results. Any mix is only as good as its weakest component. An excellent product with a poor distribution system will likely fail. A marketing mix to be considered successful must have a competitive advantage over competition. If the mix fails to create that READ MORE

Image Source The business landscape is changing rapidly. Companies must continuously adapt to these changes in order to survive. As such, business managers must be responsive to these developments to protect the existence of their organization. These so-called changes maybe considered as threats or opportunities to the company. Listed below are some of these forces that are changing the business setting. Technological Innovations. Internet, microprocessors, automation, information hi-way, etc., these are some of the technological innovations penetrating the business community and affecting the way companies compete. For instance, more and more companies are focusing on online marketing models in selling their products and services. READ MORE

Image Source Companies engaged in service must continue to reinvent themselves in order to survive the global market. Service companies must constantly instill competitive change in their organization to stay alive. Many business gurus believe that change is no longer optional but inevitable.Big companies that went down in the past failed to recognize important trends in their internal and external environment that were affecting their business. As a rule, decision makers of service companies must be well informed on the different trends in their internal and external environment so that they will be guided on what corporate changes they will implement in their respective companies. Below are some trends that are shaping the marketing approach of service companies: READ MORE

Image Source In this new age, people at work are getting more competitive. In order to survive and to succeed in this fast-paced business environment, one must be productive, efficient and know how to multitask. Here are some tips that you may find useful in maximizing your full potential: READ MORE