Marketing Mix 101

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Marketing practitioner must design strategies around these four P’s to achieve the ultimate goal of marketing which are: to satisfy the needs and wants of the customers; and to satisfy the profit needs of the company. To achieve these, the four elements must be blended or “mix” very well to achieve optimal results. Any mix is only as good as its weakest component. An excellent product with a poor distribution system will likely fail.

A marketing mix to be considered successful must have a competitive advantage over competition. If the mix fails to create that READ MORE

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