Service Marketing: Trends That are Changing the Marketing Approach of Service Companies

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Companies engaged in service must continue to reinvent themselves in order to survive the global market. Service companies must constantly instill competitive change in their organization to stay alive. Many business gurus believe that change is no longer optional but inevitable.Big companies that went down in the past failed to recognize important trends in their internal and external environment that were affecting their business. As a rule, decision makers of service companies must be well informed on the different trends in their internal and external environment so that they will be guided on what corporate changes they will implement in their respective companies.

Below are some trends that are shaping the marketing approach of service companies:

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